Archive for August 18th, 2008
Daily Archive
Monday, August 18th, 2008
Book Review: The Long Tail by Chris Anderson
Chris Anderson’s book ‘The Long Tail’ is a book that reshaped my thinking on how where the opportunities are online.
So, what is the long tail? Well, according to Anderson, “the long tail is nothing more than infinite choice. Abundant, cheap distribution means abundant, cheap, and unlimited variety – and that means the audience […]